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Everybody's got passions.  Everybody's excited about some sort of subject 

matter.  Off the top of your head, type out all the topics that you're interested 

in.  If you are drawing a blank or you don't know where to start, ask yourself 

this question: what kind of topics would I love to talk about even if I don't get 

paid to talk about them.  Just write out first things that come to your mind.  

There is no right or wrong answer at this point.  Just try to fill up the screen of 

your computer and just keep on typing whatever comes to mind. 

As long as you are passionate enough about that particular subject matter 

or collection of topics that you would write and research on it for free, list them 

down. 

The next step is to take all the topics that you've listed out and go to Google 

keyword planner.  Google keyword planner is a tool associated with Google 

adwords that gives you the rough commercial value of keywords related to 

those topics.  Enter each topic one at a time and find the related keywords.  

Google keyword planner should give you a rough idea of how much each topic 

is worth based on how much advertisers would pay for clicks that show up for 

ads targeting keywords related to the topics you're interested in. 

At this point, eliminate from your list keywords that have very little 

commercial value.  If you're going to be targeting American traffic and in the 

United States, advertisers are paying very, very little for clicks on ads that 

appear for keywords related to some of the topics you've listed, delete those 

topics from your list. 
 

At this stage, your list has gotten a little shorter.  Now, you're going to look at 

Google keyword planner again, enter the remaining keywords and look at their 

traffic volume.  Eliminate topics that have very, very little traffic.  I'm talking 

about less than 500 searches per month PcMate.  They're not worth pursuing. 

At this stage, you have a very short list of keywords.  You're not done yet but 

we're almost there.  Enter the remaining keywords into Google's main search 

engine and pay attention to the number of competing pages for that keyword.  

Eliminate topics that have too much competition.  The fewer websites, the 

target keywords related to a topic, the better that topic is.  At this stage, you 

should have filtered your initially long list into a very short list of possible 

niches for your blog.  

This is extremely important to go through this process, because if you 

don't pay attention to commercial value, your level of personal passion, traffic 

volume and competition level, you might end up either competing in a very 

tough niche or chasing after ghost niches that really don't have any demand.  

You have to find a niche that has enough of these different elements for you to 

enjoy a reasonable chance of success.